About us
We use design-research to help you understand more about your customers so that you can build more usable products that meet real needs.
Why work with us?
Expertise
We put user needs at the heart of what we do and we use a range of design-research methods to gather data from multiple data-points.
Rapid research techniques
We use lean UX research techniques to learn, iterate and share insights at pace. We can turn around most projects within 7-10 days.
Experience
We've have experience of leading on agile research through every phase of the product lifecycle, including on government services with the GOV.UK Service Standard
World-class research facilities
Our fully remote tool-suite and portable research kit means we can do research anywhere and provide live-streaming on all sessions.
Meet the team
Tom Devlin
Principal Consultant
Jamie Campbell
Consultant
Whitney Madeya
Marketing
Our values
Meet user needs, one project at a time.
Being people-centred is a state of mind and catering to the needs of the people we work and interact with is our top priority. We do this by being responsible and ethical when dealing with participants and listening to the needs and objectives of our clients.
Always be learning, sharing and improving.
We’re constantly trying to reflect, question and innovate how we work and we dedicate time every month to share knowledge within our team and the wider research community. We’re not afraid to make mistakes and sharing what went wrong in a constructive, positive way creates learnings that we can all benefit from.
Be an informed explorer.
As passionate user researchers, it’s our job to help people make sense of the problem space and put all the pieces of the puzzle together. We believe in using a range of research methods to increase our understanding, avoid bias and ensure we capture data that will validate our assumptions, or lead us onto a new path.
Build open, honest and supportive relationships.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it fun, stay human!
To quote the late, great Curtis Mayfield, we’re all having hard times right now. While the world just got serious, we try not to take ourselves too seriously and we think creating a sense of fun in our work is essential. We’ll take individualism or unusual perspectives over sterile corporateness any day of the week!